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As Hello Kitty turns 50 her cuteness is still earning £3.1bn a year
Japanese character said to be second-highest grossing media franchise after Pokémon is also a TikTok superstar
At 50, the character continues to be loved by many, adorning lines of merchandise from clothing to stationery and makeup, as well as appearing in animated series and films, comics, video games and books. In the decades since her creation, Hello Kitty has become an ambassador for Unicef, a special envoy for Japan’s Foreign Ministry, and the face of themed cafes, restaurants and amusement parks across the globe. That exhibition made headlines after its curator, Christine R Yano, revealed that the Hello Kitty character was in fact a little girl rather than a cat, as she is never depicted on all fours.
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