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As Debate Over TikTok’s Future Continues To Swirl, Company Reassures Advertisers, “We Are Here”
TikTok execs reassured advertisers at a NewFronts presentation Tuesday that the platform is safe, trustworthy and backed by a strong financial commitment..
While it is used monthly by 170 million Americans and is gaining momentum as an ad vehicle, TikTok faces an uncertain ownership future amid scrutiny of its parent company, China-based ByteDance. After a court ruling forcing the divestiture of the U.S. assets of the short-form video app over security concerns, a deadline for the transaction was delayed until June 19 by President Trump. Before the current pause, the federal court ruling upholding the Congressional ban of TikTok in the U.S. prompted a tidal wave of anxious memes and videos by creators and users fearing the end was near.
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