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As Concert Ticket Prices Soar, More Than Half of Coachella GA Attendees Are Buying Tickets Through Payment Plans
Coachella and other festival payment plans are popular with concertgoers as ticket prices and other costs -- like food, lodging, merch -- remain high.
The desert festival isn’t alone — Lollapalooza, Electric Daisy Carnival and Rolling Loud all sell the majority of their tickets using some kind of payment plan system. One source, who asked to remain anonymous because they weren’t authorized to speak to the media, told Billboard that payment plans have fundamentally changed how festivals are marketed to the public. The system is different than those of popular fintech payment-plan firms like Klarna, Affirm and Sezzle, which pay out the vendor in full and reimburse themselves by collecting the remaining payments from buyers.
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