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As AI auditions for role in tomorrow's entertainment industry, workers race for protections

Leading entertainment and legal experts detail writers, actors, and musicians' fight to keep AI from stealing the spotlight.

AI has emerged with capabilities that range from generating songs by replicating music artists' voices, to creating deepfakes that lead to misinformation and detrimental images of people whose creative talent is an essential part of their jobs. On a lighter note, though digital replicas aren't going away, they'll improve and be less about "replacing the human touch but more about orchestrating a harmonious blend of the real and the virtual," said Footen, who is also a Fellow of the Society of Motion Picture and Television Engineers (SMPTE). For example, AI can take Jason Momoa's hair, Pedro Pascal's eyes, and Julia Roberts' smile to create a digitally produced person where neither the whole nor the specific parts are recognizable from the people whose traits were used.

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