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Artists Want Help Breaking Through the Noise — Just Not From Major Labels, Survey Finds

A MIDiA Research survey found creators overwhelming want tools to run their businesses, not major label record deals.

Connecting to listeners, not making money or signing to a major label, is the most important aspect of success for a musician, according to a new report titled “Sustainability from Chaos” by MIDiA Research and Amuse, a distribution and artist services company. Distributors such as STEM, UnitedMasters, Ditto and Symphonic have collectively raised hundreds of millions of dollars in funding in recent years. But in the streaming era, those signals of mainstream success have been replaced by what the report called “misleading” metrics such as listens and follows.

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