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Ariana Grande to Retain Partnership With Scooter Braun, Hybe

Ariana Grande will continue her business partnership with Hybe and Scooter Braun, while keeping Brandon Creed operating as her day-to-day management.

Grande will join the platform as part of her partnership with the corporation, which hosts the likes of BTS, Blackpink, Gracie Abrams, New Hope Club, XG, and more artists. Braun began his transition into the role of CEO at Hybe America in 2021 when the parent corporation acquired his company, Ithaca Holdings. The acquisition also encompassed his entertainment and marketing company SB Projects, which included management representation for Grande, Justin Bieber, J Balvin, and Demi Lovato at the time.

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