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Ariana Grande and Cynthia Erivo Light Up CinemaCon With ‘Wicked’ as Director Jon M. Chu Fights Back Tears: ‘We Dreamed Very Big’
Ariana Grande and Cynthia Erivo traveled to CinemaCon to hype up their upcoming blockbuster, "Wicked."
Dressed in their character’s signature pink and green aesthetic, the Grammy-nominated artists graced the stage at Caesars Palace to hype up “Wicked,” the sweeping movie musical that’s due in theaters around Thanksgiving. Universal heavily teased “Wicked” before its CinemaCon presentation, showcasing costumes including Glinda’s pink gown and Elphaba’s all-black ensemble in the lobby of the Colosseum at Caesars Palace and placing white tulips in the cupholders of every seat. Universal’s president of domestic distribution Jim Orr made a promise to the room of exhibitors: “This holiday season, we intend to turn your theaters green in every sense of the word.
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