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Ariana Grande & Cynthia Erivo Channel Their Teen Selves in Emotional New ‘Wicked’ Commercial


Ariana Grande and Cynthia Erivo star in an emotional new 'Wicked' commercial following the women's journeys from teenagers to movie stars. Watch.

Directed by Wicked cinematographer Alice Brooks, the two-minute spot opens with two little girls resembling a young Grande and Erivo separately watching The Wizard of Oz on their home TVs and becoming involved with musical theater. Beauty founder typing out her now-iconic 2011 tweet — “Loved seeing Wicked again … Made me realize again how badly I want 2 play Glinda at some point in my life!” — and the Tony Award winner belting out a song before the two women eventually meet in an empty soundstage, taking each other’s hands. Leading up to Part 1’s arrival, Erivo, Grande and the rest of the cast have been traveling the world to attend various premieres, from Australia to Los Angeles and — most recently — Mexico City.

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