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Are You Ready for Some Tubi?
Here’s how the free streamer plans to win Super Bowl LIX.
Indeed, Tubi’s demo profile of younger viewers, most of whom are cord-cutters or cord-nevers, is one reason why, per Parlapiano, it wasn’t difficult to get Fox Sports execs or the NFL onboard with the idea of putting the Super Bowl on a FAST service for the first time. “It’s for anyone who wants to just get a pulse on what’s going on on the ground in New Orleans that day, which celebrities are there, what people are eating, what they’re wearing — the cultural event of it all,” Parlapiano explains, adding that Fox Sports’ pregame and the Tubi red-carpet show will be given equal billing on the platform. Meanwhile, while the Fox broadcast network will be urging its viewers to stay tuned for the season premiere of its Rob Lowe–hosted game show The Floor, Tubi is adapting a move from the linear TV playback by using the Super Bowl to hype an important new piece of programming.
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