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Are We Reaching Peak FAST? With The Number Of Channels North Of 1,500 In The U.S., Industry Execs See A Shakeout Coming – But That May Not Be A Bad Thing
The peak TV era may be over, but free, ad-supported streaming television is continuing to boom. With more than 1,500 FAST channels now operating in the U.S., though, is there a risk of that vast ar…
The consensus among five executives speaking on a panel Tuesday at NATPE: The risk is indeed real, but as with all industry booms, the glut of channels is forcing all stakeholders to raise their games. Sam Harowitz, VP of content acquisition and partnerships for Fox Corp.’s Tubi, said FAST has “been in this period of growth and now we’re at, or almost at, the point of shifting into optimization. Will Gurman, VP, Content Strategy & Business Operations, Pluto TV, said the initial draw of FAST was relieving viewers of the burden of finding something to watch in streaming.
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