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Are Four Beatles Movies Better Than One? Why Studios Are Taking Bold Bets on Release Plans
With audiences craving event-type films, studios are taking bold bets on release plans.
Sony Pictures is counting on Beatlemania to bring audiences to theaters not once, but four times – for director Sam Mendes’ quartet of biopics that will tell the group’s story from each member’s perspective. Sony Pictures chairman Tom Rothman fears the struggling exhibition industry could face an existential crisis if studios aren’t willing to take an expensive roll of the dice. Director Clint Eastwood unveiled companion films in 2006 – the Japanese-language “Letters From Iwo Jima” and “Flags of Our Fathers,” which recounted the same World War II battle from the American perspective.
Or read this on Variety