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Arab Digital Media Startup Blinx Is Grabbing Millions of Gen-Z Eyeballs With ‘Fresh and Playful’ Fare, Says Chief Nakhlé Elhage (EXCLUSIVE)
One year after its launch, Arab digital startup Blinx is grabbing millions of Gen-Z eyeballs with its playful approach to storytelling.
One year after its debut, Blinx – the Dubai-based digital startup that produces news and short form storytelling targeting Gen Z and Millennials across the Middle East and North Africa – is boasting big numbers. In the past 12 months, the pioneering content hub — which was launched from a high-tech Dubai Media City studio in September 2023 by prominent Arab journalist Nakhlé Elhage, who previously ran the Al Arabiya news network for 16 years — has scored 5 billion views. Numbers aside, it’s clear that Blinx – whose chief investor is Tareq Ahmed Al Masaood, the head of regional auto sales giant Al Masaood Group – is emerging as a major force within the media landscape of the MENA region where, according to the World Bank, two-thirds of the population is under the age of 35.
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