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Apple’s Usher Super Bowl Trailer Features LeBron James, J Balvin And Jungkook; Halftime Show Billed As “30 Years In The Making”
Usher’s performance next month during halftime of Super Bowl LVIII on CBS is getting an extra promo push from Apple – with a retro flourish. The tech giant, which took over from Pepsi last ye…
Usher ‘s performance next month during halftime of Super Bowl LVIII on CBS is getting an extra promo push from Apple – with a retro flourish. The tech giant, which took over from Pepsi last year as the lead sponsor of the halftime show, has released a one-minute trailer(watch it above) titled “30 Years in the Making.” Set to the pop star’s 2004 hit “Yeah,” the trailer shows a range of clips of fans, street musicians, a church choir along with recognizable figures like NBA star LeBron James, Colombian singer-rapper J Balvin and BTS singer Jung Kim. The “30 years” tag refers to the long arc of the 45-year-old singer’s career, which began when he joined an R&B group in his native Dallas at the age of 10.
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