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Apple’s Blockbuster Gamble: Was Spending $700 Million on ‘Killers of the Flower Moon,’ ‘Napoleon’ and ‘Argylle’ Worth It?
Apple spent at least $700 million to make "Killers of the Flower Moon," "Napoleon" and "Argylle." They grossed a combined $466 million worldwide.
Since being brought in to launch Apple film and TV operations in 2017, Jamie Erlicht and Zack Van Amburg have employed a brick-by-brick approach to building the studio’s library from scratch. But just four years into its Hollywood gambit, the tech titan has reached the pinnacle of awards success, winning the best picture Oscar for “CODA” (a feat Netflix has yet to replicate) as well as 46 Emmys, including for the Michael J. More modest bets in the pipeline include the dark comedy “Outcome,” starring Keanu Reeves, Cameron Diaz and Jonah Hill, the latter also co-writing and directing; a Little Richard biopic produced by Ron Howard and Brian Grazer’s Imagine Entertainment; and a documentary about Formula One racer Lewis Hamilton.
Or read this on Variety