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Apple’s “Sorry” For That Much Criticized Crushing iPad Ad, But Maybe Not Too Sorry – Update
Tim Cook may be praising the new iPad & the ad accompanying it, but the tech giant CEO seems to be alone there
Released yesterday at a virtual launch by the tech giant ahead of the new iPad’s May 15 drop, the minute-long ad is called Crush. To that, the TBWA Media Arts Lab created promo with a soundtrack of the Sonny and Cher 1971 tune “All I Ever Need Is You” literally crushes most of the physical history of creativity in a heavy-handed manner that makes the New Coke fiasco of the Reagan Era look like a near win. As Apple tries to reinvigorate slumping iPad sales, CEO Tim Cook praised the ad and the forthcoming tablet online on May 7 with a “Just imagine all the things it’ll be used to create” call-out.
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