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Apple Reports Soft iPhone Sales In Holiday Quarter, But Still Tops Wall Street Forecasts
Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for revenue and earnings per share.
The rollout of a new version of the cheaper SE model of the iPhone, seen as a way to encourage more frequent upgrades and possibly new AI featured, has been delayed and is still not planned on a specific date. Apple came into Thursday’s earnings report as the most valuable company in the world, with a market cap of $3.6 trillion, though that ranking is constantly evolving. Because of this comparatively asset-light strategy, the company held up better than some others when China’s DeepSeek made waves for its lower-cost advancements in AI this month.
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