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Apple Original Content for the Vision Pro Is Absolutely Stunning – And Casually Terrifying
Apple screened its first originals made for the Vision Pro. The jaw-dropping experience could have serious implications on filmed entertainment.
He was straight out of central casting in the role of Apple executive — a trim person in a half-zip sweater with a pleasant Swiss German accent, whose office was a cathedral of soothing beige fabrics. The first piece of content played for me was James Cameron’s “Avatar: The Way of Water.” I was walked through steps to view the film in theater mode, which recreated the theatrical experience with alarming accuracy (I even chose my “seat,” dead center in the way back of a virtual movie house, as I would at any physical AMC location). I shared this scenario with a production company CEO this week, who had a blunt response: “We’re one step closer to becoming the fat blob people from Wall-E, who sit in recliners and watch TV their entire lives.” This won’t happen tomorrow, though, mostly because buying the device means ponying up nearly $4,000.
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