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Apple Music Rolls Out New Analytics Tools

Apple Music's new analytics tools can measure the impact of a label's marketing efforts and get access to more charts

In addition, Apple Music will provide partners with real-time listener counts for all the songs in their catalogs, and give them tools to measure how marketing campaigns drive discovery and reengagement. In January, the platform announced that music available in Spatial Audio — which is supported by Dolby Atmos — will receive a royalty rate up to 10% higher than content not available in the format. Apple Music told its partners via email that “this change is not only meant to reward higher quality content, but also to ensure that artists are being compensated for the time and investment they put into mixing in Spatial.”

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