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Apple Losing Over $1 Billion A Year On Streaming – Report
Apple is losing more than $1 billion a year on streamer Apple TV+, according to a report in the Information that cited two people familiar with the matter.
Apple TV+ has made slow but steady progress since launching in 2019 with hits from The Morning Show to Ted Lasso, Shrinking and Severance. The latter series, executive produced and directed by Ben Stiller, grew the streaming service by 2 million subscribers in February, as per research and measurement firm Antenna. Stiller and Eddy Cue, SVP of Apple Services, took the stage at SXSW earlier this month to talk about the the genesis of Severance, the streamer’s top performing show ever.
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