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Anti-ageing serum that's 4x more powerful than a moisturiser 'makes a huge difference' to wrinkles


Amazon shoppers are loving Nivea's dual-action serum, which promises to be the anti-ageing fix your complexion needs thanks to a punchy formula 4x more powerful than a moisturiser alone

With a clinically proven formula four times more potent than just using a day cream alone, and with a hefty concentration of pure Q10 –an essential antioxidant that plays an important role in giving youthful-looking skin by supporting collagen and elastin production – 91% of users in a test conducted by the brand noted a visible reduction in deep wrinkles while a whopping 97% said their skin looked smoother immediately. One product currently flying off Amazon's virtual shelves is Nivea's Q10 Anti-Wrinkle Expert Dual Action Serum (Image: Nivea)With results visible within two weeks, this rapid glycostop – an addition which inhibits glycation and prevents new wrinkles from forming – and Q10-packed formula has quickly become popular with Amazon skincare shoppers, who say the multi-benefits of the formula has enabled them to streamline their skincare line-up and ultimately save money. head of beauty Zoe also loves Paula's Choice Anti-Aging Intensive Repair Moisturiser, £32.30 here, and Clinique's Moisture Surge 100H Auto-Replenishing Hydrator, £20.80 here.

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