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Anthony Kiedis and Live Nation Partner to Launch JOLENE Coffee Brand
Anthony Kiedis partners with Live Nation and others to launch JOLENE, a canned coffee brand that will be sold in LN venues.
The agreement is similar to one Live Nation struck with water company Liquid Death in 2021 and its celebrity ownership group that included Wiz Khalifa, Machine Gun Kelly, Steve Aoki and Tony Hawk. JOLENE comes in two flavors: Black (cold brew) and White (oat milk latte) and will be used to make four signature cocktails at Live Nation-owned venues. Russell Wallach, Live Nation’s global president of Media & Sponsorship added “Fans want options that fit the pace and energy of live music,” noting, “Cold brew has come up again and again, and JOLENE delivers — it’s high quality, easy to enjoy, and adds something new to the fan experience.
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