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Anitta Reborn: The Brazilian Superstar on ‘Funk Generation,’ Her First U.S. Tour and the Mysterious Illness that Reset Her Career

Anitta discusses her outlook on life and new album, 'Funk Generation.'

So Anitta effectively launched a social-media campaign against her label, claiming its executives never believed “Envolver” — a rare RIAA Latin Diamond-certified single — would be successful without the aid of a co-billed artist, and that her team at Warner’s Latina division wasn’t doing enough to promote her music. But instead of leaning uncomfortably into popular Western styles, she went back to the youthful baile funk sound of the favelas — a vibrantly danceable combination of samba, Miami bass, hip-hop and syncopated African beats. Still, “Funk Generation” does leave some room for pop, with help from songwriter Amy Allen (who has penned major hits for Harry Styles, Tate McRae, Lizzo and Selena Gomez) and the Sam Smith-featuring “Ahi,” produced by the Norwegian duo Stargate (Rihanna, Beyonce, Katy Perry).

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