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Aniplex, Crunchyroll Establish Anime Production Joint Venture Hayate
Sony Group companies Aniplex and Crunchyroll are forming joint venture to produce anime content for Crunchyroll’s global streaming service.
Anime’s popularity is increasing worldwide, bringing in an estimated $5.5BN in in 2023 for streaming services globally, according to Parrot Analytics. Hayate will produce premium content for anime fans worldwide using Aniplex’s production expertise, cultivated through its partnerships with a wide range of creators and studios, as well as Crunchyroll’s development, marketing and distribution capabilities. On the distribution front, US-based distributor Aniplex of America focuses on English-speaking regions, and North and South American markets, while Aniplex (Shanghai) focuses on licensing, product development and IP development for anime in China.
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