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Anime Has Exploded. Streamers Are Taking Note.
With massive growth and billions in annual profits, the medium is more important than ever.
The generation born after Pokémon ’s debut has more anime at their fingertips than ever before, with streaming research firm Parrot Analytics estimating that average U.S. demand for the segment grew 176 percent between 2019 and 2024, fueled in part by surges in casual viewers and newcomers. Despite the fact that its fanbase skews heavily toward young male viewers, a global survey commissioned by Crunchyroll, conducted by National Research Group (NRG), and released last month argues it’s “no longer a niche interest.” Most viewers these days prefer the legal access of paid streaming services, with Gen-X fans the most averse to piracy, but it’s still a massive problem, enough that the Japanese government has worked to crack down on pirates in recent years.
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