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Anheuser-Busch Sends Budweiser Clydesdales Back Down Local Path to Super Bowl Audiences
Anheuser-Busch InBev dispatches popular Clydesdale horses to local audiences during Super Bowl LIX with a Budweiser commercial
Fox, which was nearly sold out of Super Bowl inventory in August, has used higher-than-usual demand for the pigskin classic to seek more than $7 million for 30 seconds of ad time. In a commercial that utilized The Band’s 1968 mainstay “The Weight,” the Clydesdales nudged their owner to lend a hand by delivering beer to a nearby bar despite a snowstorm. Boston Beer and Diageo PLC have both taken to local markets to tout beverages like Sam Adams or Guinness during Super Bowl games.
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