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Andie MacDowell admits she struggled to say L'Oreal's iconic slogan 'because I'm worth it' during her nearly 40-year partnership with the brand over fears it made her seem vain

Andie MacDowell, L'Oréal ambassador for almost 40 years, revealed she never felt comfortable saying 'I'm worth it' until she watched a documentary at Cannes Lions

Andie MacDowell has admitted she struggled to say L'Oreal's iconic catchphrase 'because I'm worth it' - despite working with the beauty brand for nearly 40 years 'Since its inception, "Because You’re Worth It" has been translated into 40 languages and has become the militant tagline uniting women around the world, encouraging them to fearlessly embrace their ambitions and believe in their self-worth every day. Andie pictured with, L-R: Ben Proudfoot, a director from Breakwater Studios, who made the documentary, and L'Oréal's Charlotte Franceries and Delphine Viguier-Hovasse

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