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Amid Skydance Offer, Paramount Global CEO Trio Trumpet 14 Billion Dollar Brands, Plans To Explore Streaming Joint Ventures
Paramount CEOs Plan to Explore Paramount+ Partner Despite Skydance Offer, trio of George Cheek, Chris McCarthy and Brian Robbins tout $14 billion brands at embattled entertainment conglomerate.
It’s all about windowing, licensing content, and merchandising, one example being, as Robbins pointed out, how they took Teenage Mutant Ninja Turtles, a dormant IP they acquired back in 2009 and revived it last summer with a $180.5M global grossing animated movie which triggered $1 billion in retail sales. To prevent any cockeyed reactions on the splitting of the CEO office, the troika emphasized on a video presentation which mirrored CBS Mornings that they’ve continually been working together for years, and were the think tank that assembled Paramount+. McCarthy emphasized that “steaming is key to the company as audiences migrate from linear to streaming,” while Cheeks said “We’re prepared to move quickly on cost reductions by adjusting to the realities of the environment” and that includes cutting duplications across the already job-cut conglom in marketing, real estate for “long-term sustainable growth.”
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