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Americans Now Spend $69 per Month on Video Streaming — and Nearly Half Think It’s Too Much
Per Deloitte's 2025 Digital Media Trends report, US consumers spend $69/month on average for video streaming — and 47% said they pay too much.
On average, streaming video subscribers in the U.S. pay for four services totaling $69 per month, a 13% year-over-year increase, according to Deloitte ’s 19th annual Digital Media Trends report, released Tuesday. Despite streaming providers’ efforts to minimize churn, 39% of consumers have canceled at least one paid SVOD service in the last six months, a rate that has remained relatively stable in recent years. The 19th edition of Deloitte’s Digital Media Trends report is based on a survey of 3,595 consumers 14 and older that was fielded in October 2024.
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