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Americans Are Paying $300-Plus or Going Into Debt for Concert Tickets, Studies Show

New studies find that with concert ticket prices high, many Americans are willing to spend $300 or more — or go into debt — to see a show.

The first quarter before spring and summer festivals kick off is usually slow, but Vivid Seats executives warned that negative consumer sentiment and “uncertainty can impact how and when artists and rights-holders come to market.” For its part, Live Nation is still predicting double-digit profit growtht this year. A study by GIGAcalculator, an online platform that creates converters and calculators for different uses, found it cost an average of $354 to attend his residency at Coliseo de Puerto Rico, but it could be argued that the reggaeton superstar gives a lot of bang for the buck. More than half of Gen Z concertgoers, who were born after 1995, reported using buy now, pay later services to cover the cost of tickets or related expenses, such as travel to a show, overnight accommodations, or clothes to wear to the concert, according to the study.

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