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American power: what does her official portrait reveal about Melania 2.0?


First lady’s corporate black-and-white shoot is reminiscent of The Apprentice or House of Cards

The only real change this time is that she swapped the necktie for a black Ralph Lauren cummerbund, as if to sprinkle a little alpha patriotism into an otherwise blankly corporate get-up. Even the soft-wave hair is a hybrid of sorts, based on the cultish style beloved by the Republican ladies because it’s expensive and requires a stylist: it’s feminine, even modern. The fact that she’s launched crypto, is working on a documentary and is now standing behind a desk suggests that she may well step out of the shadows this time.

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Photo of Melania 2.0

Melania 2.0