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America Second? Why English-Language Music from Countries Like the U.S. Is Losing Global Market Share
English-language music is losing global market share to music from countries like Mexico, Brazil and India. Here's why it's happening.
According to Luminate’s 2024 year-end report, music from the U.S. and other English-speaking countries accounted for a lower share of global premium streams in 2024 than the prior year. Mexico was the country of origin with the biggest market share increase in 2024, rising 0.88 percentage points to 4.69% of global premium streams. In the U.S., music from neighboring Mexico, a major cultural influence for regions far beyond the border states, was the top gainer with an increased market share of 0.56 percentage points.
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