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AMC’s Adam Aron Slams 17- & 30-Day Theatrical Windows As Too Short, Calls Whole Topic “A Very Live Debate Right Now”
The AMC CEO called 17 and 30-day theatrical windows too short. He's upbeat on Amazon MGM and Apple Studios' theatrical plans, not a fan of Netflix strategy there.
“We would like to convince all the major studios that they should keep movies in theaters longer,” the CEO of the nation’s largest exhibitor said today, noting that, yes, windows have shortened since Covid, but where they could ultimately wind up is is still “a very live debate right now.” We’re highly encouraged, for example, that Amazon MGM [is adding] distribution personnel because they would like to dramatically increase the number of films they are releasing.” “You notice that there is another major streaming service that I talked about that that is not as enthusiastically embracing theaters, that being Netflix.
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