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AMC Theatres to Release Three New Nicole Kidman-Led Ads
AMC Theatres will release three new Nicole Kidman-led ads in its theaters starting in March.
“The main theme of the campaign remains the same: With state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence, AMC Theatres is the ultimate destination for moviegoers seeking unparalleled cinematic experiences. AMC Theatres launched the “We Make Movies Better” ad campaign, featuring Oscar winner Kidman, in the fall of 2021. In celebration of the campaign’s one-year anniversary, Oscar-nominated screenwriter Billy Ray spoke to Variety in 2022 about writing the iconic AMC ad.
Or read this on Variety