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AMC Theatres reveals three new Nicole Kidman ads will start playing before movies in theaters starting March 1


Nicole Kidman is returning to the big screen, though in a new series of ads for AMC Theatres that will replace her, 'Heartbreak feels good in a place like this' ads.

AMC CEO Adam Aron announced during an earnings conference call on Wednesday that the ads will start debuting at the theater chain Friday, March 1 Kidman hasn't spoken publicly about her new agreement with AMC or how long she signed on for, though her husband, country star Keith Urban, admitted last year the ad's popularity took them both by surprise. Kidman hasn't spoken publicly about her new agreement with AMC or how long she signed on for, though her husband, country star Keith Urban, admitted last year the ad's popularity took them both by surprise

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