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AMC Theatres Enters “Phase 2” Of Nicole Kidman Preshow Campaign With Trio Of New Spots
AMC Theatres will start rotating three new pre-show commercials with Nicole Kidman after the success of the first.
AMC Entertainment ’s much talked about preshow commercial starring an earnest Nicole Kidman in a glittery pantsuit will have three new iterations, CEO Adam Aron said today, as the exhibitor plans to start rotating a trio of 30-second spots in theaters nationwide on March 1. “For the first time in four years, starting in a couple of days, we are putting up a new preshow on the screen [and] we’re moving into phase two of the Nicole Kidman campaign. But as you watch movies going forward, you will see three different Nicole spots that will kind of randomly appear in our theaters prior to the show.”
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