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AMC Theatres Building Distribution Team With New VP Hire After ‘Eras Tour,’ ‘Renaissance’ Box Office Success
AMC Theatres, the world's largest cinema chain, is leaning into distribution.
The company is expanding its distribution team with a key hire and promotion, underscoring its committment to releasing its own movies in addition to showcasing titles from traditional and independent studios. Terifay joins AMC from Fandango, where she led the integrated marketing team, and worked closely with Hollywood studios, independent content distributors, theatrical exhibitors and brand partners to drive consumer awareness and ticket sales. Prior to Fandango, she led partner marketing for Sundance Institute, Film Independent, Make-A-Wish Foundation, the Los Angeles Clippers and The Cosmopolitan of Las Vegas.
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