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AMC Networks’ Upfront Strategy Puts More Spotlight on Streaming
AMC Networks is giving more spotlight to streaming outlets such as Shudder and Acorn TV as part of its upfront strategy
The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to give Madison Avenue a reason to consider all its venues, not just the biggest ones. “We’re really expanding what we cover beyond the just the core franchises, which are always obviously our mainstay, but into some of the brands that we’ve developed, like Shudder and Acorn that really deserve their own stage moment,” says Kim Kelleher, the company’s chief commercial officer, during a recent interview. Acorn TV Mysteries will launch as a FAST channel and will feature series such as “My Life Is Murder,” “Harry Wild,” “Inspector Ellis” and the forthcoming “Irish Blood” which stars Alicia Silverstone.
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