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AMC Networks Plans Wider Focus on Horror, Expands Ad-Supported Streaming
AMC Networks plans to broaden its spotlight on horror content and ad-supported streaming in discussions around TV's 2024 upfront
AMC Networks plans to offer ad-supported versions to all of its targeted streaming services by the end of the 2024-2025 upfront market, part of a broader bid to give advertisers a potential perch in nearly every video venue. Shudder is focused on horror; Acorn on series from Britain, Australia, Ireland, France and elsewhere; HIDIVE on Japanese anime; and ALLBLK on content tailored to Black consumers. As part of its offering, AMC Networks will launch a year-long spotlight on horror across all platforms, including the Shudder streaming outlet and its annual “FearFest” programming event.
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