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AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending
AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of their ad spending.
As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of programmers and ad sellers have made similar moves, AMCN Outcomes is described by the company as a “first-to-market capability” allowing advertisers to gauge the effectiveness of their campaigns. AMCN Outcomes leverages Audience+, a data platform built by AMC Networks to create audience segments and reach viewers wherever and whenever they are watching the company’s high-quality content.
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