Get the latest gossip
AMC Networks Launches ‘AMCN Outcomes’ to Measure Actions Consumers Take in Response to Ads
AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their ads, but what people did in response.
At launch, AMC Networks says that AMCN Outcomes is enabled across its full inventory in advertising categories including automotive, retail, and more are being added every day. This capability is here today with the launch of AMCN Outcomes,” AMC Networks head of commercial sales and revenue operations Evan Adlman said. “This is the culmination of everything we have built in addressable and programmatic, in using data to create custom segments and reach viewers wherever they are with our popular and acclaimed programming.
Or read this on Variety