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AMC Entertainment To Bring ScreenX, 4DX Premium Formats To U.S. Theaters For First Time
New premium format 4DX and ScreenX theaters will debut across key AMC and Odeon locations in U.S. and Europe starting this summer.
For AMC, the first few theaters with ScreenX – which extends scenes onto the left and right walls of the auditorium – will open in time for the Hollywood summer blockbuster season. “This deal underscores the overwhelming growing popularity of both of our formats globally and serves as a significant milestone as the cinema industry continues to innovate and bring a differentiated entertainment product to moviegoers.” “This partnership comes as we’ve secured our largest film slate ever for both ScreenX and 4DX while simultaneously strengthening our relationships with filmmakers and major studios,” added Don Savant, CEO of CJ 4DPLEX America.
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