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AMC Entertainment Plans To “Go On Offense” With Major Upgrades To Movie Theaters Amid Box Office Recovery
Top movie theater owner AMC Entertainment unveiled a "go-on-offense" plan to upgrade seating, projection and auditoriums in the coming years.
Top movie theater owner AMC Entertainment unveiled what it called its “GO Plan” (short for “go on offense”), a set of major improvements to seating, projection and auditoriums over the next few years. CEO Adam Aron laid out details of the initiative during a quarterly conference call with investors and analysts, adding that a press release on Thursday would aim to fill in a few blanks. In addition to benefits from the post-Covid box office recovery, Aron noted that some key debt repayments have been pushed further out into the future, enabling the company to allocate resources in the near to medium term to its core theater assets.
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