Get the latest gossip
Amazon’s New Prime Ads Aim to Take Streamers Shopping
Amazon Prime Video has unveiled three new streaming ad formats that give viewers the ability to make interactive purchases or requests for information
Amazon will have a significant amount of inventory to sell; earlier this year, it launched a new ad-supported tier of Prime that is now the default setting for all subscribers, unless they opt to pay a small fee to avoid commercials entirely. NBCUniversal’s Peacock has already struck a partnership with Instacart that allows viewers to shop for groceries and other consumer goods, and has technology in place that asks subscribers if they’d like to order food or drink ahead of a movie or sporting event, and aims to use the Olympics to bring it to wider attention. In one “carousel” format, an advertiser can show off multiple products with a “sliding lineup” that customers can explore via Amazon’s giant e-commerce site and also purchase via most living-room remotes.
Or read this on Variety