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Amazon’s Jennifer Salke and Kelly Day Spotlight Japan Strategy and Asian Content Expansion: ‘We Have a Big Commitment to an Anime Slate’ (EXCLUSIVE)
Amazon's Jennifer Salke and Kelly Day discuss Japan strategy, anime, theatrical distribution and their vision for expanding Asian content globally.
With Japan emerging as one of its largest markets outside of the U.S., Jennifer Salke, head of Amazon MGM Studios, and Kelly Day, VP of international for Prime Video, outlined their ambitious vision for the streaming service in the region in an exclusive interview with Variety. Salke added, “We’re seeing local across the board expanding globally, with big hit shows for women and YA audiences out of Germany, with ‘Maxton Hall’ and the ‘Culpa’ series and then the K-dramas. As for mobile-only subscriptions to Prime Video, which have been successful in markets like India, Day indicated that while not currently available in Japan, such localized pricing models are being considered on a country-by-country basis, with plans already implemented in Southeast Asian countries like Indonesia.
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