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Amazon’s James Farrell, Yoshimoto’s Akihiko Okamoto to Discuss ‘LOL: Last One Laughing’ at Mipcom


James Farrell of Amazon MGM Studios and Akihiko Okamoto of Yoshimoto are to feature in a joint keynote session at Mipcom.

James Farrell, head of international originals at Amazon MGM Studios, and Akihiko Okamoto, president and representative director at Yoshimoto, are to feature in a joint keynote session at TV market Mipcom. The execs will explore the origination and approach that has made “LOL: Last One Laughing” one of the most successful and travelled formats of recent years and Prime Video’s most watched title ever in several countries. Local celebrity hosts to date have included Graham Norton (Ireland), Jay Baruchel (Canada), Eugenio Derbez (Mexico), Fedez (Italy), Michael “Bully” Herbig (Germany), Rebel Wilson (Australia) and Trevor Noah (South Africa).

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