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Amazon’s Aggressive Upfront Move Will Crowd Fox, Telemundo
Amazon will move its 2025 upfront presentation to Mondays, putting it in conflict with events already held that day by Fox and NBCU's Telemundo
Fox Corp. traditionally holds an upfront presentation late Monday afternoon, while NBCUniversal ‘s Spanish-language Telemundo network has for the past several years held a Monday-night event and concert for advertisers. “Historically, Upfront week has successfully maintained a schedule that best serves clients’ needs and respects their limited time,” says Jeff Collins, Fox Corp.’s president of advertising sales, marketing and brand partnerships, in a statement. Amazon delayed the start of its show until most guests could enter the venue, and the late end time made the process of attending a subsequent showcase from TelevisaUnivision more difficult.
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