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Amazon Will Make Case to Advertisers During TV’s Upfront Week
Amazon plans to hold an upfront week showcase on May 14, the same week as its traditional TV rivals
Count Amazon among the streamers getting ready to court advertisers during the May week typically reserved for TV networks entering the industry’s “upfront” market. Just as Netflix did last year, Amazon Prime Video will hold a showcase for Madison Avenue during the May period once reserved mainly for traditional TV networks. Discovery and TelevisaUnivision also plan to hold individual showcases for advertisers, with Paramount Global opting instead to meet with clients and media buyers in smaller, more bespoke events — a concept that began last year.
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