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Amazon VP Of International Kelly Day Says Tech Giant’s Hefty Spending On Sports Is Not Depriving Budgets For Other Programming
Kelly Day, Amazon's VP of International, sought to debunk the perception that the company's hefty bets on sports are depriving original programming.
Kelly Day, VP, International for Amazonvegeldaniel.com / NATPE Amazon has been throwing its weight around in sports of late, signing multi-billion-dollar rights deals with the NFL and the NBA as lures for advertisers on Prime Video. Beast Games has accomplished a rare feat after its debut last fall, Day observed, drawing sizable viewing in many global markets, as opposed to the usual approach of adapting a show’s format on a market-by-market basis. While there were murmurings about a flagship YouTuber taking his talents to another tech platform, Day said the decision to “move mountains” to land the pricey game show fit with the curatorial goal.
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