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Amazon VP Alan Moss Tells Advertisers At Tech Giant’s First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe” – Update
Senior Amazon execs Paul Kotas and Mike Hopkins opened the tech giant's first upfront by detailing the steps toward becoming what Hopkins called a "one-stop shop" for viewers and advertisers.
CEO Andy Jassy, in his annual letter to shareholders last month, said the effort is “off to a great start.” The streaming video offering is a cornerstone of the company’s push into advertising, which has seen revenue climb by more than 20% year-over-year for several consecutive quarters. Along with original programming, Hopkins pointed out, Prime Video also features a lengthy roster of third-party streaming outlets, including Max and Crunchyroll, and also has the biggest catalog of film and TV rental and sale titles. Before moving into the main upfront week alongside media companies, Netflix and YouTube, Amazon staged an event at the NewFronts, with recent editions highlighting a growing presence in live sports.
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