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Amazon Turning James Bond into Shared Universe ‘Content’ Is a Terrible Idea

The reason James Bond is so great is exactly because algorithm-obsessed franchise companies don’t get it. And Barbara Broccoli understands this according to reports about a feud with Amazon...

He’s not supposed to be squeaky clean; the character Fleming created on the page and that Harry Saltzman and Albert Broccoli refined for the cinema, is a study in extremes, a specific examination of masculinity that is neither heroic nor evil. Partners Saltzman and Broccoli were pressured by outside forces not to cast Sean Connery back in the early 1960s but they pushed ahead anyway, knowing that his everyman vibe would appeal to huge audiences. If Saltzman and Broccoli had listened to the Amazon-like execs of their day, they would have agreed that Sean Connery seemed like an average “truck driver” and that regular audiences wouldn’t have loved him.

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